SiteSell founder and CEO Ken Evoy has released a new book titled “Make Your Site WIN (Again!).” It’s designed to help website owners regain traffic losses they suffered due to Google’s Helpful Content Updates (HCU) in September 2023 and March 2024.
The comprehensive guide arrives at a crucial moment when many site owners are grappling with the impacts of these updates. Divided into two main sections across 18 chapters, the book goes beyond simple recovery tactics to provide a deeper understanding of the changing digital landscape.
Part 1 of the Make Your Site Win (Again!) book provides essential background on AI, large language models, and the evolution of web search. This theoretical foundation sets the stage for Part 2, which introduces a detailed Traffic Recovery Program designed to help sites regain their lost visibility.
“This is an unparalleled time in our planet’s history,” Evoy notes in the book’s foreword. “AI will bring more sweeping change than fire, electricity, or the Internet.” He emphasizes that building profitable niche-based content sites requires understanding this rapidly evolving context, particularly since ChatGPT’s launch in November 2022.
Introducing the Tai Assistants
To complement the book and make the recovery process easier, Evoy has developed four specialized AI assistants (also known as GPTs or GPT agents):
Keyword Search Intent (KSI): Provides deep analysis of search intent to help create highly targeted, OVERdelivering content.
Keyword Rank Analyst (KRA): Delivers detailed reports on how to optimize web pages for specific keywords, incorporating the latest Helpful Content Update criteria.
Keyword Rank Writer (KRW): Leverages generative AI to implement KRA’s ranking strategies, helping attract new traffic. KRA regains lost traffic. KRW generates new traffic.
Text Ed It! (TEI): A time-saving editing tool to polish text until it shines. It evaluates content against 25 criteria to ensure clarity, active voice, and engagement.
These assistants are currently available through ChatGPT and will be integrated directly into Tai in early 2025.
Want to know how the Tai Assistants work? Carol, Solo Build It!’s Content Team Lead, recently did a live demonstration of all four assistants for SBI! members. We offer live calls three times per month, covering various topics and answering questions.
Here’s a short snippet from the session, where Carol walks through an example of the Keyword Rank Analyst (KRA).
“Make Your Site WIN (Again!)” is available now for Solo Build It! members.
Ken will be actively engaging with readers’ questions and feedback in the SBI! forums, a vibrant community for members.
The book and assistants were received with great enthusiasm, as this testimonial by Brenda from birthdaybullseye.com shows:
“You know, these assistants are kind of doing our work for us! But not really. 😉 They’re helping us be more human.
They’re like bulldozers to cut right through all the mind-numbing, very unappealing work to get to what’s important to fix and improve. Then we have more time to be human. This is brilliant.”
And Jamil from everythingseverything.org had this to say about the book:
“I’m a brand new SBIer and I’m still on Day 6 and life just kept getting in the way. […]
I really wanted to say how impressed I am with Ken’s immense knowledge of this entire thing. It’s really incredible and I see and feel the love and passion Ken has for this work. I appreciate this space so entirely and it feels like such a supportive community and I thank you all.”
We’ll publish parts of the Make Your Site Win (Again!) book on our blog in the coming weeks.
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Solo Build It! Team
Latest posts by Solo Build It! Team (see all)
- Ken Evoy Releases New Book to Help Website Owners Recover from Google Updates - January 22, 2025
- Get Repeat Traffic to Your Site: 8 Proven Strategies - October 31, 2024
- Best Keyword Research Tool: Your Ticket to Search Visibility - October 17, 2024
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